181116_Apple_BPD_Bsm[1]

APPLE MUSIC PRODUCTION

Lead Designers:  J. Reed,

J. Cunningham, A. Tricomi

Designer: Laura Berman

TBWA / Media Arts Lab

2018 - 2019

Working for Apple Music and the Media Arts Lab, I have created original note designs for Apple Music's Note campaign. Some of the following pieces I have created from inception, while others I built out for production. These note campaigns are used to advertise new music or content, and are created and localized for markets around the world. I have had the opportunity to work on both static and animated compositions. While these campaigns are mostly created for digital use and are on display in locations such as Times Square (above), Hollywood Blvd, Miami, Chicago, etc.

ORIGINAL NOTE DESIGN

I created the following notes for each artist using provided assets and general direction from the client team.

Taylor Swift : ME! 

social_1920x1080
cropped__0006_190528_Apple_TSwift_MWD_Csm[4]
cropped__0005_B475 (1)
cropped__0007_MenbarPhotos_05_24_19_TaylorSwift-16

Khalid : Free Spirit

music_notes-Khalid_1920x1080_digital_US-EN_05APR2019_v1
cropped__0014_IMG_20190409_190930~2
cropped__0015_NYCD-100 Apple Music Khalid 4-8-19[4]
cropped__0012_Apple Music 2836153 BC73 Helsmley Hallway 04.10.19-28

Ariana Grande : thank u, next

ariana
cropped__0008_ArianaThe Galleria- Apple- Digital Board Side B (3)
cropped__0009_LA.D101_APPLE MUSIC_APPROACH_ARIANA_030819
cropped__0007_1903_CHI_APPLE_MUSIC@CHI8219MD

Billie Eilish : When We Fall Asleep Where Do We Go (New Album)

apple_music_notes_Billie_Eilish_social_1920x1080_digital_US-EN_29MAR2019
cropped__0010_Apple Music 2836153 BC73 Helsmley Hallway 04.10.19-7
cropped__0000_Screen Shot 2019-04-01 at 12.12.09 PM
cropped__0011_IMG_6179

Taylor Swift (Memoji) : ME!

social_1920x1080memoji
cropped__0002_190528_Apple_TSwift_MWD_Asm[6]
tay_twitter
cropped__0004_WOW005f[2]

Anderson .Paak : Oxnard

music_notes_andersonpaak_oxnard_social_1920x1080_digital_US-EN_16NOV2018_r1
181116_Apple_BPD_Asm[1]
IMG_0006

Solange : When I Get Home

music_notes_Solange_social_1920x1080_BR_01MAR2019_r2
cropped__0006_The Galleria- Apple- Digital Board Side B (2a)
solange
cropped__0005_LA.D101_APPLE MUSIC SOLANGE_APPROACH3_030119

Backstreet Boys : DNA

BSB

Eric Church : Double Down Tour

eric_church

Anderson .Paak : Tints

music_notes-andersonpaak-tints_social_1920x1080_digital_US-EN_04OCT2018_v1

Yumi Matsutoya : Greatest Hits Tour

music_notes_yumi-matsutoya_social_1920x1080_digital_JP-JA_05DEC2018

PRODUCTION DESIGN

Digital banners and DOOH campaigns created from pre-existing note designs. These ads are used for social media (Instagram, Twitter, Snapchat), music platforms such as Shazam and iTunes, select billboards in major cities, and other advertising platforms. 

yaeji_NYC_2
lilwayne_thumb
bestofweek_animation
music_notes-Twenty_One_Pilots_1080x1080_digital_US-EN_05OCT2018_v1
apple_music_notes_kane_brown_1080x1080_US_02NOV2018_R2
music_notes_michael-bublé_1080x1080_digital_US-EN_16NOV2018
music_notes_disney-tinkerbell_social_1080x1080_rev0_digital_US-EN_05APR2019_r2
music_notes-DillonFrancis_social_1080x1080MX-ES_24SEPT2018_v3

© laura elena 2019                                            linkedin      behance

© laura elena 2018       linkedin      behance