Designer: Laura Berman
Senior Project, UCLA
Instaactive creates a physical representation of Instagram profiles based primarily on an account’s amount of mutual relationships. Mutual relationships are defined by two sided relationships, i.e. having a profile follow you and you following them back. From a standard societal and business point of view, Instagram accounts are often judged by their follower ratios (number of followers divided by number following). Profiles with higher follower ratios are usually given more attention.
By examining mutual relationships over follower ratios, it is easier to determine an accounts most interactive and genuine fan base. Instaactive aims to give value and merit to meaningful, interactive relationships, while creating physical relics of digital identities at a specific moment in time.